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The Canadian strategy for U.S. Content Providers


Content providers are in high demand these days. According to Statista, the Video on Demand (VoD) market alone is growing at a compound annual growth rate (CAGR) of 10.4% up to 20251. With this growth, viewers continue to expect a quality experience – requiring the distribution of content to subscribers reliably with minimal lag. To help address these challenges, content providers can look north of the border for a cost-effective way to serve content to North American and global audiences.

Responding to surges in global demand

451 Research, part of S&P Global Market Intelligence forecasts the global content distribution network (CDN) market CAGR at 10.1% between 2018 to 20232. This growth can be attributed to a number of factors including the continued migration to on-demand internet platforms, edge computing, mobile device usage, and the gradual proliferation of 5G networks. Live video and game streaming are also key growth drivers. Epic Games’ 2019 release of 'Fortnite: Chapter 2' for example, hit a record-breaking bandwidth peak reported on a CDN.

CDN market forecast3


U.S. content providers must respond to this market demand while competing against over-the-top (OTT) companies that have invested heavily in their own private networks, even building out their own CDNs. To avoid the substantial capital burden involved with building a network from scratch, content providers can tap into a ready-made, Canadian network to help deliver uninterrupted content with the flexibility to scale quickly to support unplanned traffic growth. A partner with deep-seated expertise in the content industry that can aid in navigating the unique nuances of the Canadian market.

Enhanced reliability through built-In redundancy

When it comes to satisfying end-user demand, content providers need reliable networks that can help them maximize performance and avoid the catastrophic consequences of unplanned downtime. What then should content providers seek to help ensure they not only acquire ultra low latency performance but also holistic reliability?

The answer is network solutions that have built-in redundancies. Assume, for instance, that a U.S. content provider is serving end-users on both the east and west coasts. While they can achieve a certain level of redundancy using different network paths through the U.S., routing through Canada offers an alternative layer of resiliency while maintaining low latency connectivity.

Selecting the right partner

To stay agile in response to growing global demand for online content, Canada is an optimal location to expand a CDN’s footprint. Not only for the alternative network resiliency but also for the lower cost power, real estate and highly skilled talent that Canada offers makes it an attractive option. However, to achieve the levels of reliability and redundancy needed, it is critical to pick the right Canadian network provider. BCE Global, a Bell Canada company, offers distinct advantages, including a wealth of experience in the content industry.

With Canada’s largest fiber optic network, BCE Global has over 165,000 miles of fiber spanning Canada - enough to wrap around the planet almost seven times. To enable traffic to route through Canada, BCE Global’s footprint includes points of presence in the U.S. on both the west and east coasts and north into Alaska to deliver content to viewers from coast-to-coast-to-coast.

Moreover, BCE Global offers content providers the added benefit of three diverse East to West routes, or “triversity”, including multiple three path regional rings. For U.S.-based content providers, triversity adds more layers of redundancy and helps to ensure business continuity. Triversity helps safeguard businesses from network outages that could occur by automatically shifting traffic in the event of simultaneous network disruptions.

Partnering with BCE Global offers U.S. content providers reliable access to not only the Canadian market, but also international markets. In fact, BCE Global offers the shortest direct route between Europe and North America. For the growth-oriented content provider, this provides an excellent forward-looking opportunity to serve subscribers on a global scale.

Connect with the BCE Global team to get started on expanding your reach and business agility.

Connect with us today.

1 Statista Digital Market Outlook 2020

2 451 Research’s Market Monitor & Forecast: Hosting, Cloud & Managed Services, Q4 2019

3 Ibid

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